Course Number: CertP-5
Duration: 8 Weeks – 2 live sessions per week, 90 minutes each (via Zoom)

Trainer: Experienced AI marketing strategist with real-world industry expertise Certificate: Certified AI Marketing Manager (CAIMM)

In today’s fast-paced digital economy, AI is revolutionizing marketing. From personalized customer experiences to predictive analytics and automated campaigns, AI is no longer a trend – it’s a necessity.

The Certified AI Marketing Manager (CAIMM) program equips marketing professionals with the strategic and practical skills needed to design, implement, and lead AI-driven marketing initiatives.

Over the course of 8 weeks, participants will take part in two interactive 90-minute Zoom sessions per week, guided by an expert trainer with extensive experience in AI-powered marketing. This hands-on program combines strategy, tools, and real-world applications, enabling marketers to future-proof their careers and drive business growth in a competitive marketplace.

Why This Course is Essential

Stay competitive: Marketing leaders must understand and leverage AI to keep pace with rapid digital transformation.

Boost ROI: Learn to use data and AI to optimize campaigns and reduce wasted spend.

Transform customer experiences: Build highly personalized and engaging customer journeys.

Lead with innovation: Gain the skills to align AI marketing with strategic business goals.

Key Learning Outcomes

1. AI Fundamentals for Marketing

Understand key AI concepts such as machine learning, predictive analytics, natural language processing (NLP), and generative AI

Identify marketing-specific AI use cases across different channels

2. Customer Data, Segmentation & Personalization

Use AI to analyze customer behavior and segment audiences dynamically

Build personalized marketing campaigns with real-time data insights

3. AI-Driven Marketing Strategies

Develop AI-powered strategies to improve engagement and conversions

Design data-driven campaigns across email, social media, and paid ads

Understand marketing automation and chatbots for scalable operations

4. AI Tools & Technology Selection

Evaluate and select the right AI marketing platforms and tools

Learn to integrate AI solutions with CRM, analytics, and ad management systems

5. Performance Measurement & Optimization

Build real-time dashboards to track marketing KPIs and ROI

Apply predictive analytics to forecast trends and customer needs

6. Ethical Marketing & Responsible AI

Address data privacy, transparency, and ethical considerations in AI-driven campaigns

Align marketing strategies with GDPR and global privacy regulations

7. Leading AI Marketing Teams

Develop AI-ready marketing teams through upskilling and transformation

Lead change and create a culture of innovation within marketing departments

Delivery Format:

8 Weeks total

2 Live Zoom sessions per week

90 minutes per session

Practical case studies and group exercises

Direct interaction with a marketing AI expert

Outcome & Certification

Upon completion, participants will:

Be ready to design and execute AI-powered marketing strategies

Understand how to measure, optimize, and scale campaigns with AI

Receive the Certified AI Marketing Manager (CAIMM) credential, showcasing their ability to lead data-driven marketing transformation

This course positions graduates at the forefront of modern marketing leadership, prepared to drive growth and innovation in an AI-powered world.

Key Learnings: