Certified AI Marketing Manager (CAIMM)

Driving Marketing Innovation through AI Strategy & Automation

The Certified AI Marketing Manager (CAIMM) is an advanced 4-week training program designed for professionals aiming to lead the integration of artificial intelligence into modern marketing. The course includes 30 instructor-led sessions (5 hours per day), totaling 150 hours of guided instruction, plus additional time for self-study and assignments. Participants benefit from a comprehensive blend of theory, practical application, and project-based learning.

Participants will master AI-powered marketing tools, automation workflows, predictive analytics, and personalized content creation to drive measurable results. The program also addresses compliance, data ethics, and the integration of AI within existing marketing strategies.

Key Learning Outcomes:

1. Master AI-Driven Marketing Tools and Technologies

   • Explore tools like ChatGPT, Jasper, Canva AI, and predictive analytics platforms

   • Automate campaign management, lead generation, segmentation, and reporting

   • Apply AI in SEO, performance marketing, and customer lifecycle campaigns

2. Develop Data-Driven Marketing Strategies

   • Leverage machine learning to analyze customer behavior and predict trends

   • Use real-time data to optimize targeting, budgeting, and ROI measurement

   • Build marketing dashboards to visualize performance and track KPIs

3. Implement Personalization and Customer Journey Mapping

   • Design hyper-personalized campaigns using AI and behavior analytics

   • Map multichannel customer journeys with AI touchpoints

   • Use recommender systems to boost engagement and conversions

4. Ensure Ethical, Legal, and GDPR-Compliant Use of AI in Marketing

   • Understand data protection, consent management, and the ethical use of consumer data

   • Align marketing practices with the EU AI Act and AI governance principles

   • Manage algorithmic bias, transparency, and explainability

5. Lead Digital Marketing Transformation Projects

   • Create AI marketing roadmaps for brands and agencies

   • Upskill teams for AI readiness and manage cross-functional collaboration

   • Present and communicate AI-driven marketing strategies to leadership and clients