This practical certification course empowers marketers to integrate artificial intelligence into campaign development, marketing automation, SEO optimization, and data analytics. Master tools like AI-based content generators, customer segmentation platforms, and performance dashboards to enhance customer engagement and ROI. Ideal for digital marketing professionals seeking to lead in AI-powered environments.

Learning Objectives

By the end of this 2-day certification course, participants will be able to:

1.     Understand the foundations of AI in digital marketing Define key AI concepts and their application across the digital marketing funnel, from acquisition to retention.

2.     Integrate AI into marketing strategy and campaign planning Apply AI tools to automate tasks, personalize content, and enhance segmentation for improved campaign effectiveness.

3.     Utilize AI-based content creation and optimization tools Leverage generative AI platforms (e.g., ChatGPT, Jasper, Copy.ai) for creating SEO-optimized, engaging, and brand-consistent content.

4.     Enhance SEO and web performance with AI Use AI-powered keyword analysis, competitor tracking, and site audit tools to improve organic visibility and ranking.

5.     Execute data-driven marketing with real-time analytics Build and interpret performance dashboards using tools like Google Analytics, Looker Studio, and AI-enhanced BI platforms.

6.     Segment and target audiences with AI precision Utilize predictive analytics and customer data platforms (CDPs) to refine targeting and deliver personalized experiences.

7.     Measure ROI and optimize conversion Analyze campaign performance with AI-supported attribution models and conversion tracking to boost ROI.

8.     Stay compliant and ethical in AI-driven marketing Understand data privacy, transparency, and regulatory considerations when applying AI in customer-facing initiatives.

Duration: 2 days (2x8h) Trainer: TBA Certificate: CAMAP – Certified Digital Marketing Certificate Start Date: TBA

Location: Live –Online on Zoom Price: 649 EUR